Best Month to Buy an Engagement Ring: Timing Your Purchase for the Best Deals

Mar 18 2025 0 comments

Buying an engagement ring is one of the most important and exciting moments in life. The perfect ring symbolizes your commitment, love, and future together. But did you know that choosing the best month to buy an engagement ring can help you save money, find more options, and avoid unnecessary stress?

Timing is everything when it comes to making such a significant purchase. Let’s explore the best months to buy an engagement ring, what you should consider when planning your purchase, and how you can get the best value for your money.

Why the Best Month to Buy an Engagement Ring Matters

Engagement rings are a substantial investment, so it’s important to get the most value for your money.

Certain months may offer promotions, discounts, or fewer buyers, allowing you to enjoy a more personalized shopping experience. Buying during a specific time of year can also impact the selection available, ring prices, and overall experience.

Best Months to Buy an Engagement Ring

1. January: Post-Holiday Sales and Discounts

January is one of the best months to buy an engagement ring, especially after the holiday season.

Jewelry stores often have post-holiday clearance sales to reduce inventory. You can find discounted engagement rings, especially as stores want to make room for new collections.

January typically sees fewer shoppers, so you can avoid crowds and enjoy a relaxed shopping experience with more one-on-one attention from sales associates.

It’s also a great time to purchase if you want to take advantage of special financing offers that stores might extend after the holiday rush.

2. February: Valentine’s Day Promotions

Valentine’s Day is often considered the ultimate romantic occasion for proposals. Many jewelry stores offer special promotions leading up to February 14th, including limited-time discounts, financing options, and bundled offers (like a free gift with a purchase).

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Asymmetrical Engagement Ring

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sideways engagement ring

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Tulip Basket Engagement Ring

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However, keep in mind that February is also a busy month for engagement ring shopping. February slow time buying diamond engagement rings.

The selection can be more limited, and prices might not be as low as in January. If you're planning to propose on Valentine's Day, it’s smart to shop early to ensure you get the exact ring you want.

3. June: Summer Weddings and Engagements

Summer is a popular time for engagements and weddings, so June can be a great time to buy an engagement ring.

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Marquise Hidden Halo with Pave Engagement ring

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Pear Hidden Halo with Pave Engagement ring

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Cushion Hidden Halo with Pave Engagement ring

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Many jewelers offer new collections and design options for the upcoming wedding season.

You’ll have access to a wide variety of styles, from classic diamond solitaires to unique custom designs.

Though June is part of the summer rush, you’ll still be able to find good deals and promotions, especially if you shop earlier in the month. It’s a perfect time if you want a ring that is fresh and in line with current trends.

4. September: Fewer Shoppers, Great Deals

September is an underrated month for buying engagement rings. After the summer wedding season, jewelers are eager to move their inventory before the holiday rush.

Emerald Fancy Halo With Pave Band Engagement Ring

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Exotic Engagement Rings

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Elongated Cushion Halo With 3 side Micropave Shank Engagement ring

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Round Rose Petal with Accent Stone Engagement Ring

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Round Cluster Engagement Ring

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Round Vintage Flower Halo Engagement Ring

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This is often a slow period, meaning fewer shoppers are hunting for engagement rings, and stores may offer lower prices or exclusive deals to entice buyers.

If you’re looking for a more relaxed shopping experience with ample time to explore various options, September is an excellent month.

Plus, there are often sales and promotions as jewelers work to clear out the remaining stock before the upcoming holiday season.

5. November: Pre-Holiday Sales Events

November is another fantastic month for purchasing an engagement ring, especially during Black Friday and Cyber Monday sales.

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Emerald & Pear Toi Et Moi Engagement Ring

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Double Pear Toi Et Moi Engagement Ring

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Princess & Pear Toi Et Moi Engagement ring

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Pear & Emerald Bezel Toi Et Moi Engagement ring

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Jewelry stores typically offer significant discounts during these events, making it a great time to purchase a high-quality engagement ring at a lower price.

Many retailers offer financing options, and the sales may cover a wide range of engagement ring styles and settings, from classic to contemporary.

Just be mindful that the crowds can be intense, and stock may run low quickly, so be prepared to act fast.

6. December: End-of-Year Clearance

December is the final month of the year, and many jewelers offer year-end clearance sales to clear out inventory.

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Emerald & Oval Toi Et Moi Engagement ring

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Oval Solitaire with Full Eternity Engagement Ring

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Oval Halo with Luxury Engagement Ring

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Oval Solitaire with Calliope Bezel Floating Engagement Ring

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With holiday shopping in full swing, you’ll find deals on engagement rings, especially as Christmas approaches.

Many stores offer discounts on last season’s styles or rings that didn’t sell during the year, so you can find a beautiful ring at a discounted price.

However, be aware of the holiday rush, and shop early to ensure you get the best selection and avoid delays.

The earlier you shop in December, the better your chances of getting your ideal ring in time for the proposal.

When Not to Buy an Engagement Ring

While some months are ideal for purchasing engagement rings, there are times when it’s best to avoid buying:

Late December & Early January: The Christmas rush can lead to crowded stores, limited stock, and higher prices due to increased demand.
Peak Wedding Season (April to June): While June is an exception, the wedding season often brings higher demand for engagement rings, resulting in limited selection and higher prices.
Holiday Weekends: Stores tend to have more traffic during long weekends and holidays, which can lead to pressure or rushed buying decisions.

Conclusion: Timing Your Purchase for the Perfect Ring

Choosing the best month to buy an engagement ring can make a big difference in both the experience and the cost. Whether you decide to shop in January for clearance deals, February for Valentine’s Day promotions, or November for Black Friday sales, it’s important to plan ahead.

At KRK Jewels, we offer a wide range of high-quality engagement rings year-round, with options to suit any style and budget.

No matter when you choose to buy, our team is dedicated to helping you find the perfect ring for the one you love. Start your journey today, and let us help you make your proposal unforgettable.